Download the course brochure here (pdf)

Neurosciences will have a substantial impact on brand marketing and consumer research over the next decade. The application of fMRI (functional Magnetic Resonance Imaging) — to study how people‘s brains respond to advertising and other brandrelated messages — has been widely publicized, however its contribution to marketing is not as straightforward as often portrayed.

This course is relevant to marketing professionals with a genuine and professional interest in neuromarketing, who want to understand the scientific and commercial limitations and promises.